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Color Purity’s True Color collection is the industry’s first high-performance clean hair dye. Meeting our Innersense Standard of Clean, True Color consists of safe, gentle formulations that provide a healthier professional color experience without compromising stunning results. Available in 40 intermixable shades plus shade-diffusing white, True Color creates vibrant, long-lasting, and consistent results. Craft formulas customized to each client’s unique hair type, skin tone, and color goals—all while prioritizing the greater well-being of you and your clients. 

True Color technology sets a new standard for clean hair color. Our Adaptive Dye blend features 2MD-P (2-methoxymethyl phenylenediamine) dye, a less sensitizing alternative to PPD and PTD. Paired with our special coupler blend, this breakthrough technology helps preserve hair health and limit sensitizing potential. Our Clean Color Base uses natural emollients for a rich, creamy texture for full saturation and easy application. Color Purity’s True Color collection takes the guessing game out of color results and unexpected variation with true-to-tone shades and hair that’s vibrant, shiny, and healthy.